Why your personal style is important to your brand?
“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” – Coco Chanel
Your personal style is so important and it is a way to show the world and the people that you meet who you are and what you are about. This is something that we often forget about because we don’t really understand that the way we present ourselves to the people we meet is how they form opinions about us. Quite often the reason why we don’t like to think about it is that we like to run away from the this. We run away from the fact that we have to make an effort and taking pride in ourselves.
Taking pride in your appearance is not necessarily to be high maintenance.
The words that we think about when we hear the words take pride in our appearance is often words we associate with been high maintenance. This in fact is not the case. It’s not about waking up at 4 AM in the morning and putting on a face full of makeup and wearing things that you feel uncomfortable in.
Your personal style is about being confident in who you are, owning it and then showing up as the true version of you. It doesn’t matter if you want to be really casual in jeans and t-shirt or if you do want to wake up at 4 AM and put on the makeup and wear something super stylish. There is nothing wrong with either but it is about understanding who you are and allowing that to be represented when you are putting yourself in front of your audience.
First impressions are so vital because people form an opinion of you and something that we often forget is that we are in control of the opinion that that person forms. READ MORE HERE.
If we are showing up been the true version of ourselves being really confident and owning it then they are going to form this opinion of you around the way that you have shown up and presented yourself to them.
If you don’t take pride in your appearance and your not been true to who you are, taking the attitude of “I can’t be bothered, this is too much effort, why do I need to make an effort etc..” this will come across to the people that you are meeting.
Your personal style is so important because it allows you to express who you are in a way that is true to you. It allows you to be in control of the opinion that people have of you. It allows you to take pride in your appearance yet still be who you are.
As human beings, we all like to receive compliments. It is something that we struggle to accept but we do like them because they leave you with that fussy feeling inside of you and sense of making your day.
We only receive these compliments when we are showing up as the true version of ourselves.
I hope that I have managed to convince you that your style is really important but let’s talk about what role your personal style plays in your business.
When you started your business I am guessing that just like myself and every other entrepreneur in this world you spent a long time thinking about what you want your branding to look like. This is the first place we start when we are building a business because this is how we build our brand.
The thing that everyone forgets about is that your brand and your business are also an extension of you. It shows the world who you are. This is even more important now because we all want to know more about the people behind the brands that we love. We want an insight into their lives and behind the scenes of their businesses.
If you are not showing up been the true version of you and been the face of your brand then just like people will form opinions of who you are they will form opinions of your brand. It’s all about having that care and attention to detail because if you are showing up with a powerful brand then you are going to be more memorable to the people that you meet and your audience.
This entrepreneurial world is getting even more crowded especially with everything that is going on in the world. Lots of people are reassessing their lives and what they want from them.
This is now your moment to start standing out as the expert that you are.
The only way you can do this is by showing up and be this true version of yourself. Knowing what your personal stylist is key and when you fuse this together with your business then you create one powerful brand.
By doing this you are telling your potential clients and audience that you are the person that they need to be working with. You show that you are the expert within your field of expertise and that if they don’t work with you then they are not going to get the results that they desire. You have the solutions to their needs.
Unless you are using your personal style as a tool to project this out to your audience then your message will be lost and blend in amongst everyone else. Having a powerful brand is key to standing out.
When you put your brand and personal style together and you fuse it as one thing your brand becomes a powerful, noisy and stands out within this world. It makes you stand out from the rest.
So by treating your personal style as an extension of your business and applying the same attention that you did to your branding, it will create the missing piece within your business manifesto. What your look says about you can make or break sales.
You will often hear coaches talk about the KNOW, LIKE & TRUST factor
You can only build this with your audience if you are showing up to your potential clients being your true stylish self. If you are not doing this in a way that represents you then you are not going to build they know, like and trust factor up.
Something that I see a lot of with female entrepreneurs is that they don’t have the confidence to show up on video. They don’t have the confidence to take selfies or take images of themselves and put themselves out there.
Your personal style is a vital tool because it can build your confidence up. It can be that piece of armour to protect you and give you that confidence in turning up. It can be a powerful tool to make an impact on your audience.
Cast your mind back to a time when you wore something in your wardrobe that made you feel really confident and made you feel amazing. That is how you can feel every day when you know your personal style because when you know this you can confidently go to your wardrobe and pick out pieces that represent you.
This is something that we don’t commonly feel on a regular basis as women and that is because we are not feeling confident in ourselves, in our abilities and how we are showing up.
By having a wardrobe that really represents you and makes you feel confident allows you to show up and build that know, like and trust factor with your audience. When you do these things you will see that your sales will increase because your impact with your audience will increase.
That is the power of showing up confidently and allow people to learn who you are, what you are about and are connecting with you. This is how you show up authentically which they will resonate with.
When you are doing these things then you are showing up as your brand and the true version of it. That is why your personal style is such an important thing to know and what role it plays in your business because without knowing these things then you are not going to be able to build your brand up and stand out from the crowd.
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Your personal style is an extension of your business but this is something that is forgotten about when we start out on our business journey. In this episode, I talk about why your style important and what role does it play in your business.